How to Add Ranking Keywords to an Articles to Rank in Google Search

Introduction:

Keywords are the backbone of any article or content on the internet. They provide search engines with an idea of what the content is all about and help users find the information they are looking for. However, not all keywords are created equal. Some keywords are more important than others, and these are known as ranking keywords. Ranking keywords are the terms or phrases that are most relevant to the topic and are most likely to be searched by users. In this article, we will discuss how to add ranking keywords to an article to rank in google search with examples.

1. Conduct Keyword Research:

The first step in adding ranking keywords to an article is to conduct keyword research. Keyword research is the process of identifying the words and phrases that users are searching for related to the topic of the article. This can be done using various tools such as Google Keyword Planner, SEMrush, Ahrefs, etc.

For example, if the topic of the article is "How to train a dog," then some relevant keywords might include "dog training," "puppy training," "dog obedience training," etc. Once you have identified the relevant keywords, you can then prioritize them based on their search volume and competition level.

2. Use Keywords in the Article Title:

The article title is the first thing that users see when they search for information on a topic. Therefore, it is important to include ranking keywords in the article title. This not only helps users find the article but also helps search engines understand the topic of the article.

For example, if the ranking keywords for the article are "dog training" and "puppy training," then the article title could be "The Ultimate Guide to Dog and Puppy Training."

3. Use Keywords in the Article Introduction:

The article introduction is the second most important part of the article after the title. It is important to include ranking keywords in the article introduction to help search engines understand the topic of the article and to capture the attention of users.

For example, the article introduction for the "The Ultimate Guide to Dog and Puppy Training" could be:

"Training your dog or puppy can be a daunting task, but with the right guidance and tools, it can be a rewarding experience. In this article, we will provide you with the ultimate guide to dog and puppy training, covering everything from basic obedience to advanced tricks."

4. Use Keywords Throughout the Article:

Once you have included ranking keywords in the article title and introduction, it is important to use them throughout the article. However, it is important to use them in a natural and organic way, rather than stuffing them into the article in an unnatural manner.

For example, if the ranking keyword is "dog obedience training," then you could use it in the following sentence:

"Dog obedience training is an essential part of any dog's development and can help create a strong bond between you and your furry friend."

5. Use Synonyms and Related Keywords:

While it is important to use ranking keywords throughout the article, it is also important to use synonyms and related keywords. This not only helps to avoid keyword stuffing, but it also helps to provide a more comprehensive understanding of the topic to search engines.

For example, if the ranking keyword is "dog training," then related keywords and synonyms could include "puppy training," "obedience training," "housebreaking," "positive reinforcement," etc.

6. Use Keywords in Subheadings and Meta Descriptions:

In addition to using ranking keywords throughout the article, it is also important to use them in subheadings and meta descriptions. Subheadings not only break up the text and make it easier to read, but they also provide search engines with a better understanding of the structure of the article.

Meta descriptions, on the other hand, are the short descriptions that appear below the article title in search engine results. They provide users with a brief summary of the article and should include ranking keywords.

For example, if the article is about dog training, then the meta description could be:

"Learn everything you need to know about dog training, from basic obedience to advanced tricks. Our ultimate guide will help you create a strong bond with your furry friend. Get started today!"

7. Use Keywords in Image Alt Tags:

Images are an important part of any article or content. However, search engines cannot see images, so it is important to use image alt tags to describe the content of the image. This not only helps visually impaired users understand the content of the image but also provides search engines with additional information about the topic of the article.

For example, if the article includes an image of a dog performing a trick, then the alt tag could be:

"Dog performing a trick during obedience training."

8. Use Keywords in Anchor Text:

Anchor text is the clickable text that appears in a hyperlink. It is important to use ranking keywords in anchor text to provide search engines with additional information about the topic of the article.

For example, if the article includes a link to a website that provides dog training services, then the anchor text could be:

"Dog training services for puppies and adult dogs."

Conclusion:

In conclusion, adding ranking keywords to an article is important for both users and search engines. It helps users find the information they are looking for and helps search engines understand the topic of the article. The key to adding ranking keywords is to conduct keyword research, use them in the article title, introduction, throughout the article, in subheadings, meta descriptions, image alt tags, and anchor text. By following these steps, you can create an article that is optimized for search engines and provides value to users.