How to Convert HTML to JSON in Javascript ?

In the vast landscape of web development, the interplay between different data formats is crucial. One common task developers often encounter is converting HTML to JSON. Whether you're scraping web pages for data or dynamically generating content, understanding how to efficiently convert HTML to JSON using JavaScript can significantly streamline your workflow. In this comprehensive guide, we'll delve into various methods and tools available, with a focus on utilizing the html-to-json library and DOM parsing techniques.

1. Understanding HTML and JSON:

Before diving into conversion methods, let's briefly revisit what HTML and JSON are. HTML, or Hypertext Markup Language, is the standard markup language for creating web pages. It consists of elements structured in a hierarchical manner to define the content and layout of a web page. On the other hand, JSON, or JavaScript Object Notation, is a lightweight data-interchange format used for representing structured data. It's commonly used for transmitting data between a server and a web application as an alternative to XML.

2. Why Convert HTML to JSON?

There are several scenarios where converting HTML to JSON becomes necessary:

  1. Data Extraction: Extracting specific information from HTML documents, such as product details from e-commerce websites or news articles from blogs.
  2. Data Manipulation: Transforming HTML content into a structured JSON format for easier manipulation and processing.
  3. Data Interchange: Converting HTML data to JSON for transmitting it between different systems or components of a web application.

3. Using the html-to-json Library:

One of the most convenient ways to convert HTML to JSON in JavaScript is by leveraging existing libraries. One popular choice is the html-to-json library, which provides a straightforward API for parsing HTML and generating JSON output.


You can install the html-to-json library via npm:

npm install html-to-json


const htmlToJson = require('html-to-json');

const html = '<div><h1>Hello, World!</h1><p>This is a paragraph.</p></div>';

htmlToJson.parse(html, {
  'text': function ($doc) {
    return $doc.find('div').text();
}).then(function (result) {
}).catch(function (error) {
  console.error('Error:', error);

In this example, we're extracting the text content from a `<div>` element and converting it to JSON.

4. DOM Parsing Approach:

Another approach to HTML to JSON conversion involves directly parsing the HTML document using JavaScript's built-in DOM manipulation capabilities. This method provides more flexibility and control over the conversion process.


function htmlToJson(html) {
  const parser = new DOMParser();
  const doc = parser.parseFromString(html, 'text/html');
  const json = {};

  function traverse(node, obj) {
    if (node.nodeType === Node.TEXT_NODE) {
      obj['text'] = node.textContent.trim();
    } else {
      obj[node.nodeName.toLowerCase()] = {};
      for (let childNode of node.childNodes) {
        traverse(childNode, obj[node.nodeName.toLowerCase()]);

  traverse(doc.body, json);
  return json;

const html = '<div><h1>Hello, World!</h1><p>This is a paragraph.</p></div>';
const json = htmlToJson(html);

This code snippet demonstrates a basic DOM parsing approach to convert HTML to JSON. It recursively traverses the DOM tree and constructs a JSON object representing the structure and content of the HTML document.

5. Advanced Techniques:

To handle more complex HTML structures and scenarios, you may need to employ advanced techniques:

  • Attribute Handling: Extend the conversion process to include HTML attributes such as classes, IDs, or custom data attributes.
  • Element Filtering: Implement filters to selectively extract specific elements based on criteria such as tag name, class, or attribute values.
  • Error Handling: Implement robust error handling mechanisms to gracefully handle parsing errors or unexpected input.

6. Best Practices and Considerations:

  1. Performance: Consider the performance implications, especially when dealing with large HTML documents. Optimize your code and utilize asynchronous processing techniques if necessary.
  2. Cross-browser Compatibility: Test your code across different web browsers to ensure compatibility and consistent behavior.
  3. Security: Sanitize input HTML to prevent XSS (Cross-Site Scripting) attacks and other security vulnerabilities.
  4. Documentation: Document your conversion logic and APIs to facilitate maintenance and collaboration with other developers.


Converting HTML to JSON in JavaScript opens up a world of possibilities for web developers. Whether you're extracting data from web pages, manipulating content dynamically, or transmitting data between systems, mastering this process is essential. By leveraging libraries like html-to-json or implementing custom DOM parsing solutions, you can efficiently convert HTML to JSON while maintaining flexibility and control over the conversion process. Armed with the knowledge and techniques outlined in this guide, you're well-equipped to tackle HTML to JSON conversion challenges in your web development projects.